Commitment to raising the professionalism and public perception of both the artist and art industry through:
I. A personal commitment to the discipline of art and being an artist, Rationale: Expression, albeit important, is simply... Expression... However, Art is a combination of skill and expression. Failure to recognize such a key distinction has served to weaken the credibility of the professional artist and of the entire art industry throughout the 20th century... It's time for a change...
respected as a formal trade.
II. Recognizing art as skilled expression (in its plethora of formats)
and not solely as just any expression...
III. Reviving the existential aspects of art which communicate the human condition and/or elements of existence thereof.